The disturbing results from FaceBook Graph Search


Tom Scott played with the FaceBook Graph Search engine and collected some weird, disturbing results.

Here are two examples, one targeting companies, the other individual. There is more on his tumbler site:

Current employers of people who like Racism



Family members of people who live in China and like Falun Gong



The anatomy of a successful Facebook Ad Campaign (infographic)

The magazine of the future

Flipboard is an amazing app, not only because it make RSS sexy, but because it invent a new form of press: the social media magazine.

Flipboard Pages are built on a lightweight JavaScript engine that lays out articles in a paginated format optimized for iPad. Through semantic analysis, the taxonomy of an article is broken down into essential components including headline, images, byline, captions, and pullquotes. The content is then reflowed into an HTML5 template for short- and long-form articles and image galleries, in both portrait and landscape orientations.

Read this blog  with Flipboard (just search for DesignBrother, and select the Facebook feed) and you will see how it really make the experience richer.

Why you will only have 150 meaningful friends

Facebook map

Forget about having  a meaningful relationship with 200+ “friends”. In his article “Social Networking Utopia is not coming” on, Chris Taylor explain the reason why we are so still tribal.

“Scientists at Indiana University collected the conversations of 1.7 million Twitter users over six months, a total of 380 million tweets.

What they wanted to know was this: How many real connections do Twitter users have? Not just silent following, not retweeting, not a stray @ message to someone, but a real back-and-forth conversation. How many people can you maintain that kind of contact with online before you get overwhelmed?

The answer, on average, was roughly 150.

It’s Dunbar’s number, so named for an anthropologist who predicted the size of the “tribe” we can comfortably handle, based on the size of our brain compared to that of other primates and the average size of their groups.

Turns out we’re hardwired to get along best in tight groups of no more than 150, and have been since we were living on the African savannah. Armies take advantage of this hardwiring, as do the smartest corporations, not to mention wedding planners.

The authors explain it this way: Calculators are great tools, but they don’t turn us into math geniuses. They don’t expand our brain’s natural limits. Neither do Facebook or Twitter.

And maybe this is no bad thing. What social media gives us, for the first time, is the chance to choose our own group of 150.

Instead of being lumped with the village we happened to be born in, as happened for most of history, we each get to construct a virtual village that suits us — cobbled together from family, old friends, our best co-workers and mentors, and that like-minded spirit you met on vacation one time.

The key is to keep it small. For example, a popular iPhone photo sharing app, Path, limits your network to just 50 people.

Chrois Taylor predicts big things for the first social service to make sure you max out at 150 friends or followers, making the resulting interaction all the more worthwhile.”

Full article here 

Which social media to choose in the US?

If you need to engage cross ages with a large variety of customers, where do you go? On Facebook first, and then on LinkedIn according to this new study from this recent Forrester’s survey.

Facebook US statistic

Social media usage 2011

More about this report on Mashable