And here are three useful tutorials for the handy men:
Our friends from Smart Insights have developed a useful template for planning digital marketing campaign. You can download it here.
You are in the elevator. The CEO comes in. The elevator starts. And the CEO ask you what is your role / what you are doing.
Believe me, you will be happy to have run this tricky question into the Harvard Business School elevator pitch generator.
In Canada o.b. tampons became one of many Johnson & Johnson products to disappear from store shelves. And for many, many months, store shelves remained o.b.-free, until they gradually began showing up in the spring. Now the tampon makers are saying “we’re sorry”.
Going to obtampons.ca/apology lets visitors plug in their first name (or in our case, the site’s name) and then presents them with a cheesy music video featuring that name in various forms, all while a romantic singer apologizes for o.b.’s vanishing act.
At the end, it provides a coupon. The video is of course best experienced with a girl name.
I am not sure if it will boost the sales figures but it is definitely viral.