Interesting concept done for Microsoft some years before the Ipad/tablet wave. Notice the notepad app concept which is very close to the excellent Paper app from fiftythree.
An MIT Touch Lab study of Human Fingertips to investigate the Mechanics of Tactile Sense found that the average width of the index finger is 1.6 to 2 cm (16 – 20 mm) for most adults. This converts to 45 – 57 pixels, which is wider than what most mobile guidelines suggest.
2. Designing for 57 pixels touch target (ergonomically correct)
3. Designing for 72 pixels touch target (Thumb correct)
This satiric video goes through the whole Apple marketing mumbo-jumbo with a great humor and make the point: innovate again, please.
Apple’s unique advertising strategies have contributed greatly to the growth of the company in recent years and the discussion is worth watching for anyone interested in Apple’s marketing.
Former Apple ad man Ken Segall, and author of the book Insanely Simple, was interviewed by Time editor-at-large Harry McCracken in a special presentation at the Computer History Museum in Mountain View, CA.
At the Apple vs. Samsung trial, In the course of his testimony about Apple’s design process, Apple designer Christopher Stringer showed dozens of rejected iPhone and iPad designs. They give us yet another look at Apple’s design process and reveal a bit about how the company forms its design aesthetic. Some of the newly revealed phones do appear to have more in common with Sony’s design aesthetic than Apple’s, for example “Apple Proto 87” goes for a flat, black metallic look with all the major buttons and ports on the side of the device.