The future of the Coca Cola Marketing

In these interesting videos Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company explains how Coke will leverage the opportunities in the Post Digital landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to people’s lives.

“Push to add drama”, the really dramatic viral ad

To launch the high quality TV channel TNT in Belgium a big red push button was placed  on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. Discover here what happened

French Rock irreverence: the Parisians Itunes take-over

French rock band The Parisian and Tribal DDB urge fans to download fake itune covers with ironical messages, in order to create a Parisian take-over. Nice idea, but will the fans really do it? Maybe no, but the Parisians certainly get advertising.

Here is the Ad showcase video: