Insanely Simple: behind the scene of Apple marketing

Apple’s unique advertising strategies have contributed greatly to the growth of the company in recent years and the discussion is worth watching for anyone interested in Apple’s marketing.

Former Apple ad man Ken Segall, and author of the book Insanely Simple, was interviewed by Time editor-at-large Harry McCracken in a special presentation at the Computer History Museum in Mountain View, CA.

The anatomy of a successful Facebook Ad Campaign (infographic)