Generation Z: born digital

Well I was born analog, and turned digital. This report from consultancy firm, JWT intelligence covers the technology usage of the Generation Z (born 1995). Reading the report I just realized how similar and different they are from us (the guys designing their technology).

Three big taking from my perspective:

  • They considers their devices as important, beyond frequency of use.
  • They prefer socializing online than in real life.
  • They are constantly chatting, mostly online.

% who have done the following in the past few weeks with friends

% who would miss the following devices a lot if they were taken away

% who agree with each of the following

Click on the picture and fill the form for downloading the report.