A MINI is high-tech, cute, fast and not too serious. The Ads should reflect these personality traits, and they do.
1. MINI Billboard (using surrounding palms)
2. MINI Yo-Yo (the cars goes up and down)
3. MINI driving on water (converted Jet-Ski)
4. MINI in a box (my favorite)
5. MINI Headlights Billboard
6. MINI Cooper Magazine Ad
Remove the Wrapper and open the roof.
7. MINI Cooper Box Packaging
Found in Amsterdam, the boxes were left of, looking like someone just unwrapped a MINI.
8. MINI Cooper Vending Machine
9. MINI Cooper Train Station Ad
Revamped entrance to the Zurich station.