Don’t miss o.b apologies viral campaign

O.B Sorry Viral Campaign DesignBrother Design Brother

In Canada o.b. tampons became one of many Johnson & Johnson products to disappear from store shelves. And for many, many months, store shelves remained o.b.-free, until they gradually began showing up in the spring. Now the tampon makers are saying “we’re sorry”.

Going to lets visitors plug in their first name (or in our case, the site’s name) and then presents them with a cheesy music video featuring that name in various forms, all while a romantic singer apologizes for o.b.’s vanishing act.

At the end, it provides a coupon. The video is of course best experienced with a girl name.

I am not sure if it will boost the sales figures but it is definitely viral.