Don’t miss o.b apologies viral campaign

O.B Sorry Viral Campaign DesignBrother Design Brother

In Canada o.b. tampons became one of many Johnson & Johnson products to disappear from store shelves. And for many, many months, store shelves remained o.b.-free, until they gradually began showing up in the spring. Now the tampon makers are saying “we’re sorry”.

Going to obtampons.ca/apology lets visitors plug in their first name (or in our case, the site’s name) and then presents them with a cheesy music video featuring that name in various forms, all while a romantic singer apologizes for o.b.’s vanishing act.

At the end, it provides a coupon. The video is of course best experienced with a girl name.

I am not sure if it will boost the sales figures but it is definitely viral.

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