Photoshop ’til you drop, H&M fakes virtual models as real

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High Street fashion chain H&M has admitted the swimwear models featured in its latest online catalogue are not real. ‘We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer . . . The message is clear: buy our clothes, not our models.’

That’s a lot of Photoshop effort for … exactly what?

Read more: http://www.dailymail.co.uk/femail/article-2071877/H-M-uses-models-created-computers-real-women-advertise-clothes.html#ixzz1hXd7LVwW

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